Fieldwork is one of the delicate parts of a survey, even when all preliminary works have been done in-house, many companies prefer a market research agency to do the fieldwork.
This is because fieldwork is a complex matter that easily can lead to inaccuracies. A solid monitoring and control of the proceedings reduces the chance of inaccuracies to the barest minimum.
Own team of trained field staffs with professional researchers guaranteed high quality and reliability
Our local team covers the whole of Ghana, and we also have offices and presence across the Continent.
Meticulous personal briefing of the researchers (interviewers, supervisors and QC officers) to forestall misunderstandings and guarantees a uniform administration of the survey
A constant supervision
All questionnaires are checked for completeness, accuracy and logic on daily basis
We provide modern facilities for market research in our offices (work station, laptops, internet, etc.)
Only skilled and experienced recruiters are used for all QCA studies.
Our moderators have rich experience obtained over several years of service from top class professional settings.
They always appear cool, calm and focused during the group sessions to deal with individuality of the respondents in a collective way.
Quality incentives are given to group participants at the end of the sessions.
