Our Services
that matter.
To us, qualitative research means a fundamental analysis of client’s problem.....
Qualitative Market Research
Quantitative Market Research
Data Collection Methods
Our Fieldwork Strengths
What We Offer
Qualitative Market Research
To us, qualitative research means a fundamental analysis of client’s problem, and the establishment of the most efficient research method to deploy.
Within this framework, we organize group discussions (FGDs) and in-depth interviews (IDIs). We can take care of a complete study, or parts of it. Additionally, we offer the following:
Qualitative Market Research
- Drafting of interview guidelines
- Simultaneous translation
- Audio/video transcription
- Analysis of data
- Reporting results
- Presentation of results
Quantitative Market Research
- Product test
- Impact measurement/assessment
- Brand image measurement
- Brand Health Studies
- Business-to-business / Industrial market tests
- Mystery shopping
- Market structural behaviour analysis
- Market segmentation, Market Sizing, etc.
Data Collection Methods
We offer a comprehensive range of data collection methods for both quantitative and qualitative surveys.
Quantitative methods
• Face to face PAPI
• Face to face CAPI
• CAWI/Online
• Telephone interviews/CATI
• Face to face CAPI
• CAWI/Online
• Telephone interviews/CATI
Qualitative methods
• Focus Group Discussion
• In-depth interview (IDI)
• Observation
• Ethnographic Immersion, etc.
• In-depth interview (IDI)
• Observation
• Ethnographic Immersion, etc.
