Our Services
that matter.

To us, qualitative research means a fundamental analysis of client’s problem.....

Qualitative Market Research

Quantitative Market Research

Data Collection Methods

Our Fieldwork Strengths

What We Offer
Qualitative Market Research
To us, qualitative research means a fundamental analysis of client’s problem, and the establishment of the most efficient research method to deploy.

Within this framework, we organize group discussions (FGDs) and in-depth interviews (IDIs). We can take care of a complete study, or parts of it. Additionally, we offer the following:

Qualitative Market Research

- Drafting of interview guidelines

- Simultaneous translation

- Audio/video transcription

- Analysis of data

- Reporting results

- Presentation of results

Quantitative Market Research

- Product test
- Impact measurement/assessment
- Brand image measurement
- Brand Health Studies
- Business-to-business / Industrial market tests
- Mystery shopping
- Market structural behaviour analysis
- Market segmentation, Market Sizing, etc.

Data Collection Methods

We offer a comprehensive range of data collection methods for both quantitative and qualitative surveys.

Quantitative methods
• Face to face PAPI
• Face to face CAPI
• CAWI/Online
• Telephone interviews/CATI
Qualitative methods
• Focus Group Discussion
• In-depth interview (IDI)
• Observation
• Ethnographic Immersion, etc.
previous arrowprevious arrow
previous arrowprevious arrow
next arrownext arrow
next arrownext arrow